Sarah Clarke: Transitioning to Sustainable Mobility

Listen time: 51 mins

Sarah Clarke from Europcar Mobility Group joins Paul Kirby to discuss her role and the broader initiatives Europcar is implementing to promote sustainable mobility. As the B2C Marketing Manager, Sarah highlights how Europcar is actively transitioning its fleet to electric vehicles (EVs), ensuring that customers can experience EVs firsthand, thereby demystifying electric transportation. The discussion delves into the challenges of shifting a traditional rental fleet to a sustainable model, emphasising customer education and infrastructure enhancements. Sarah’s personal anecdotes about her transition from hospitality to the automotive industry, coupled with her experiences in marketing, lend a unique perspective on the adaptability and customer-focused strategies necessary for the evolving mobility landscape.