Keith Brown delves into the transformative journey of Paythru, a leader in digital payment solutions tailored for the EV industry. Keith highlights the necessity of adapting business strategies to changing consumer behaviours and technological advancements, illustrating how Paythru pivoted to capitalise on the digital and mobile payments boom. His story underlines a relentless pursuit of innovation, focusing on simplifying the EV charging experience and making electronic payments as inconspicuous as possible, thereby enhancing user convenience and driving the adoption of cleaner vehicle technologies. This conversation not only sheds light on the technical complexities of payment systems but also passionately advocates for putting consumer needs at the forefront of business innovation.

Watch this episode on YouTube

https://youtu.be/fIX1yL2QYg4

Paythru EV Survey

https://paythru.com/ev-survey/

Paythru

https://paythru.com/