Episode notes
Richard Guy, Fleet & Plant Director at Amey uncovers how he led one of the UK’s largest strategic government suppliers on a remarkable fleet electrification journey.
Amey operates 4,000 vehicles—cars, vans, and trucks—across highways, rail, facilities management, and consultancy services. Richard shares how his team successfully transitioned from just 5% EV adoption to over 90% in the company car fleet—three years ahead of target—all without mandating EVs - what a Guy!
Discover how Richard:
- Tackled driver objections with a behavioural, not just financial, approach
- Removed key barriers like home charger costs, mileage reimbursement fears, and lease timing
- Built trust and engagement through hands-on driver support and ambassador networks
- Navigates the “clay layer” of operational managers in the complex world of electric vans and trucks
- Balances decarbonisation ambitions with operational realities, mental health, and neurodiverse communication needs
We also dive into the challenges of commercial vehicle electrification, temporary charging solutions, the future of HGV decarbonisation, and why Richard’s magic wand wish is to change the mainstream media narrative on EVs.
Richard Guy (LinkedIn)
<https://www.linkedin.com/in/richard-guy-6195189a>
