Around the world, cities are starting to rethink what gets advertised on their streets, and fossil fuels are increasingly being pushed out.
The Dutch city of The Hague has become the first to introduce a legally binding ban on fossil fuel advertising, covering petrol and diesel cars, flights and cruise holidays across billboards and public spaces.
Other cities are following suit. Amsterdam and Florence have introduced similar restrictions, while places like Edinburgh and Cardiff have also limited advertising for fossil fuel products or high-carbon transport.
Supporters argue that promoting high-carbon products undermines climate goals in the same way tobacco advertising once conflicted with public health campaigns.
Critics, meanwhile, see it as overreach.
Either way, one thing is clear: the cultural conversation around fossil fuels is shifting, and advertising is becoming part of the battleground.
From The EV Café sofa:
“This is about influencing behaviour in the same way we’ve done with other harmful products in the past.”
Sarah Sloman