March delivered a headline moment for the industry: the best month ever for EV registrations.
On the surface, that’s a huge win. Adoption is growing, model choice is expanding, and more drivers are making the switch.
But scratch a little deeper and the picture gets more complex.
A lot of this growth is being driven by heavy discounting and tactical registrations, as manufacturers work hard to hit ZEV mandate targets. In other words, the market is moving, but it’s being pushed as much as it’s being pulled.
The EV Café takeaway
The direction is absolutely right…but the market still needs natural, demand-led momentum to sustain itself long term.
“It’s brilliant to see the numbers, but we’ve got to understand what’s sitting behind them.” Sam Clark
“The market’s moving, but it’s being helped along quite a lot.” Paul Kirby