Hive’s research shows a strong generational shift toward EVs:
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Gen Z: 72% want an EV next
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Millennials: 77%
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Gen X: 60%
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Boomers: 50%+
Overall, two‑thirds of Brits want their next car to be electric.
Almost half of all adults say their next vehicle is likely to be an EV, rising to 61% for Millennials.
Why it matters:
This shows EV appetite is no longer just a young‑driver trend, it’s mainstream across generations.
It also suggests that public sentiment is ahead of government policy.
The EV Café Takeaway
“I’m gonna celebrate it with a glass of champagne, that’s how you celebrate anything.” - Paul
“If there’s champagne, I’m coming.” - Sara
“I do wonder whether plug‑in hybrid is the bit most people are thinking about.” - Sam