EV Grants: You Can’t Give Money Away?!

Published 19 March 2026

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64% of UK car buyers don’t know the EV grant exists.

The EV Café Team

Now for a slightly frustrating one…

According to research covered by EV Powered, 64% of UK car buyers don’t even know the government’s EV grant exists.

That’s a pretty staggering stat when you consider the discount can be worth up to £3,750.

So what’s going on?

It’s not that the support isn’t there, it’s that it’s not landing with consumers. The message is getting lost somewhere between policy announcement and purchase decision.

Meanwhile, buyers are focusing on monthly affordability, not headline grants, meaning the benefit is often baked into finance deals rather than clearly communicated.

The result?
A classic case of good policy, poor visibility.

From the EV Café sofa
You can’t drive adoption if people don’t even know the help exists.

“You can’t give money away!” John Curtis

“It is all on us… support those posts, reshare them, get the message out.” Sara Sloman

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Now for a slightly frustrating one…

According to research covered by EV Powered, 64% of UK car buyers don’t even know the government’s EV grant exists.

That’s a pretty staggering stat when you consider the discount can be worth up to £3,750.

So what’s going on?

It’s not that the support isn’t there, it’s that it’s not landing with consumers. The message is getting lost somewhere between policy announcement and purchase decision.

Meanwhile, buyers are focusing on monthly affordability, not headline grants, meaning the benefit is often baked into finance deals rather than clearly communicated.

The result?
A classic case of good policy, poor visibility.

From the EV Café sofa
You can’t drive adoption if people don’t even know the help exists.

“You can’t give money away!” John Curtis

“It is all on us… support those posts, reshare them, get the message out.” Sara Sloman