Episode 36: Toby Poston & Edmund King: Shifting Gears – From Brand Loyalty to Electric Horizons

Listen time: 34 mins

In this electrifying episode of The EV Café Takeaway, industry experts Toby Poston from the BVRLA and Edmond ‘EV’ King OBE from the AA join the discussion on the transformative journey of the automotive sector. We delve into the evolution of car brands and customer choices, the role of electrification in breaking down traditional brand loyalties, and how consumers are exploring new options entering the market. They share their personal journeys from petrolheads to EV enthusiasts, with King revealing his current vehicle of choice. The conversation also tackles pressing issues like urban mobility, government policy, and equitable access to EV technology. Join us for a thought-provoking talk on how innovation and customer demand are steering the automotive industry toward an exciting future.

Watch this episode on YouTube: https://youtu.be/dzeE3cYwkP8